Digital Marketing: Online
Course overview
Our employability skills courses are usually available completely FREE of charge, subject to meeting the criteria. Please enquire for details.
This online Level 1 qualification covers the key principles and techniques for digital marketing; a key skill in the modern marketing world.
You’ll look at general marketing skills, and you’ll explore different concepts and techniques.
If you’d like to know more or find out if you are eligible, please contact us by completing our enquiry form.
You can also email us at:employmentsupport@activatelearning.ac.uk
You’ll look at general marketing skills, and you’ll explore different concepts and techniques.
This course covers the following:
- Developing an understanding of what marketing is and how it is important to business
- Pricing objectives and pricing strategies
- Routes and channels to the customer consumer
- Branding
- The extended marketing mix; gain an understanding of marketing mix and why it is important
- The 3 levels of a product and/or service
- Understanding the elements of the promotional mix which make up an organisation’s communication strategy and why it is important.
Delivery: This course is delivered over 3 days, with a choice of dates:
- 2-5 Oct (Mon, Tues, Thu)
- 11-14 Dec (Mon, Tues, Thu)
- 5-8 Feb (Mon, Tues, Thu)
- 15-18 April (Mon, Tues, Thu)
- 25-27 June (Mon, Tues, Wed)
Assessment: You’ll complete a portfolio of evidence and on successful completion of this course, you’ll be awarded: Level 1 Leap qualification in Digital Marketing.
Meet the tutors
We want our learners to feel welcome, safe and at ease when attending our classes, especially if this is your first time attending an adult education class or if you're coming back to education after a break.
If you're interested in one of courses, meet our tutors first! You'll see they have similar passions and interests and, most importantly, the right qualifications to help you make the most of your time and money.
